LinkedIn video ads drive 30% growth as short-form takes over – eMarketer

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The news: LinkedIn’s revenues rose 11% YoY in Q4 2025, surpassing $5 billion, with gains largely driven by the platform’s push into paid video ads and short-form video content.
Short-form’s potential: Brands and consumers are turning to short-form video because of its ability to capture fleeting attention quickly, making it critical for awareness and early engagement. LinkedIn is capitalizing on a format, popularized by TikTok and Instagram, that continues to prove its strength for advertisers.
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