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There are many special features that come along with a TikTok Business account, including creator tools, analytics, TikTok shop access, artist hub, creator academy, and creator inspirations. For anyone managing a professional presence, understanding the TikTok Business Center (Formerly TikTok Business Suite) is vital for a successful brand presence.
This article will show you how to make the most of TikTok Business Center, a unified platform for marketers and creators to access all advertising, collaboration, and revenue features in one place.
TikTok launched the Business Center a few years ago, which centralizes all TikTok actions in one place. You can access TikTok Ads Manager, Creator Marketplace, Business Account, and TikTok Shop on this platform. Like Meta’s Business Suite, TikTok’s version aims to unify all creator and business tools in one place.
Beyond managing your account, viewing your analytics, and accessing creator tools, you can invite multiple people to collaborate on campaigns, be the first to know about TikTok’s latest features, and secure all your assets in one place.
Users can assign roles to team members to manage assets and collaborate on campaigns, creating a team-friendly environment.
While the mobile app is great for quick updates, TikTok business center is where the real heavy lifting happens. Think of this as your central command center. It is a desktop-based platform designed for organizations and agencies that need to manage multiple assets and team members in one place.
In the Business Center, you can manage your “Assets,” which include:
One of the most powerful aspects of the TikTok business center is the ability to assign specific roles to team members. You can invite people as “Admins,” who have full control, or “Operators,” who can only manage specific tasks like creating ads or responding to comments. This ensures your data remains secure while allowing your team to work efficiently.
If you are a brand working with an external marketing agency, you don’t need to give them your login credentials. Instead, you can add them as a “Partner” in the Business Center. This allows them to manage your assets using their own accounts, providing a layer of transparency and security that is essential in 2026.
This is arguably the most important part of the suite. In 2026, the analytics have become even more sophisticated. You can now track:
Struggling with what to post? The Creative Hub within the Business Center is designed to help. It showcases trending content in your specific industry and provides a library of high-performing ads for inspiration. It also includes the “Commercial Music Library,” which is an essential resource for keeping your videos compliant with copyright laws.
To join TikTok Business Suite, you first must have a TikTok for Business account. If you don’t have this already, don’t worry, it’s super simple to change.
If you already have a personal account and want to unlock these professional features, the process is straightforward. Here is the step-by-step guide on how to switch to a TikTok Business account directly from your mobile device.
If you are starting completely fresh, you can create tiktok business account directly as a professional entity. This is often the better route for brands that want to keep their personal and professional lives entirely separate.
After entering your business details such as name, location, contact, billing, and team members, you will enter into your Business Center dashboard which will be like this, of course, with more business information:
On the left-hand side, you will see the menu with all the features and options. These sections include:
You can create ads directly from the Business Center by navigating to the Assets section. First, you need to connect an advertiser account to create ads and catalogs. If you don’t have an advertiser account yet, you can create one or request access here:
Creating a new account will allow you to manage all users, transactions, and ads. You will follow the steps and enter your contact information to verify your account. Once you have completed this step, you will be sent to TikTok Ads Manager to start creating your campaigns.
Before we dive into the “how,” it is important to understand the “why.” Many creators and entrepreneurs hesitate to move away from personal accounts because they fear it might affect their organic reach. However, in 2026, the algorithm treats professional accounts with the same weight as personal ones, provided the content remains authentic and engaging.
While the native tools are powerful, professional marketers often need a way to see the big picture across all their social channels. This is where Metricool becomes an essential part of your TikTok business workflow.
By linking your TikTok Business account to Metricool, you can:
Using these tools is only half the battle; using them correctly is what separates the top performers from the rest. Here are several tips for managing your professional presence effectively.
The algorithm rewards consistency. Use the “Post Scheduler” within the Business Suite to plan your content up to ten days in advance. This ensures that even on days when your team is busy, your brand remains active and visible in your audience’s feed.
New for 2026, TikTok has introduced a score within the Business Center that measures how well you are utilizing the platform’s tools. It looks at factors like whether your Pixel is healthy, if you are using the Commercial Music Library, and how quickly you respond to comments. Aiming for a high score can help improve your overall account health and reach.
If you are new to advertising, the TikTok business suite now offers “Smart+” campaigns. These use artificial intelligence to automatically optimize your ad targeting and creative delivery. It takes the guesswork out of social media advertising, allowing you to focus on the big-picture strategy while the system handles the technical details.
If you are a large company, use the “Folders” feature in the Business Center to organize your assets. You can have separate folders for your creative team, your finance department (for billing), and your executive team. This keeps the interface clean and ensures everyone has access to only what they need.
TikTok Still Delivers Results
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