Industry Overview
Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories
Insights on consumer attitudes and behavior worldwide
Detailed information for 39,000+ online stores and marketplaces
Directly accessible data for 170 industries from 150+ countries and over 1 million facts:
Statista+ offers additional, data-driven services, tailored to your specific needs. As your partner for data-driven success, we combine expertise in research, strategy, and marketing communications.
Full-service market research and analytics
Strategy and business building for the data-driven economy
Transforming data into content marketing and design:
Statista R identifies and awards industry leaders, top providers, and exceptional brands through exclusive rankings and top lists in collaboration with renowned media brands worldwide. For more details, visit our website.
See why Statista is the trusted choice for reliable data and insights. We provide one platform to simplify research and support your strategic decisions. Learn more
Expert resources to inform and inspire.
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
During a global 2025 survey, approximately ** percent of responding business-to-consumer (B2C) marketers reported using Facebook for marketing purposes, making it the most used social media platform within that segment. Among responding business-to-business (B2B) marketers, LinkedIn ranked first, mentioned by ** percent. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.
Use Ask Statista Research Service
May 2025
Worldwide
January 2025
1,435 respondents
Email survey
Multiple answers were possible.
Major challenges in social media marketing for Chinese advertisers 2024
Leading benefits of social media marketing according to marketers worldwide 2025
Social media marketing spend in Serbia 2024, by platform
Changes in use of video platforms for social media marketing purposes worldwide 2025
Log in or register to access precise data.
To download this statistic in XLS format you need a Statista Account
To download this statistic in PNG format you need a Statista Account
To download this statistic in PDF format you need a Statista Account
To download this statistic in PPT format you need a Statista Account
As a Premium user you get access to the detailed source references and background information about this statistic.
As a Premium user you get access to background information and details about the release of this statistic.
As soon as this statistic is updated, you will immediately be notified via e-mail.
… to incorporate the statistic into your presentation at any time.
You need at least a Starter Account to use this feature.
Want to see numerical insights? Login or upgrade to unlock hidden values.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Audience
Marketers' insights
Effectiveness
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
