Industry Overview
Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories
Insights on consumer attitudes and behavior worldwide
Detailed information for 39,000+ online stores and marketplaces
Directly accessible data for 170 industries from 150+ countries and over 1 million facts:
Statista+ offers additional, data-driven services, tailored to your specific needs. As your partner for data-driven success, we combine expertise in research, strategy, and marketing communications.
Full-service market research and analytics
Strategy and business building for the data-driven economy
Transforming data into content marketing and design:
Statista R identifies and awards industry leaders, top providers, and exceptional brands through exclusive rankings and top lists in collaboration with renowned media brands worldwide. For more details, visit our website.
See why Statista is the trusted choice for reliable data and insights. We provide one platform to simplify research and support your strategic decisions. Learn more
Expert resources to inform and inspire.
Online advertising revenue in the United States grew by 15 percent in 2024 compared to 2023, from 225 billion to 259 billion U.S. dollars. The figure first surpassed 100 billion dollars in 2018 and 200 billion in 2022, owing to the emergence of new channels and formats including digital audio (podcasts and streaming) and digital video (streaming and CTV) as well as strong growth from retail media.
Online advertising at a glance
Search is the dominating internet advertising format in the United States, accounting for 40 percent of the country’s digital advertising revenue. Display follows, accounting for 29 percent of ad revenue, while 24 percent is attributed to digital video ads. However, it is spending on two specific types of platforms that is booming. Social media, with Instagram and TikTok, and retail media, with Amazon and Walmart, harvest the fruit of winning users’ attention.
Consumer attitudes to online ads
Consumers most often come across online ads on social media and in video content (both on streaming services such as Netflix or Amazon Prime and on video portals, such as YouTube). However, they believe that they were most receptive to ads while shopping online and consuming news content. What internet users did not appreciate at all, were ads based on their browsing history and on their social media behavior, which they considered the most invasive.
Use Ask Statista Research Service
April 2025
United States
2000 to 2024
Figures preceding 2024 were retrieved from earlier publications.
Breakdown of U.S. online ad revenue 2024, by format
Digital advertising revenue in India 2018-2027
Digital advertising spending in the UK 2008-2024
Online advertising spending in Finland 2013-2024
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Audio advertising
Display advertising
Search advertising
Consumer insights
Social media advertising
Marketer insights
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
