Social Media Marketing – LinkedIn’s Advertising Business Is Surging – MarketingProfs

by Ayaz Nanji
LinkedIn’s global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research from WARC.
The report was based on WARC’s dataset of advertising and media intelligence from around the world, as well as an analysis of third-party data.
The researchers forecast that LinkedIn’s global ad revenue will reach $8.2 billion in 2025, $9.7 billion in 2026, and $11.3 billion in 2027.
The professional social network’s ad business is now bigger than a number of other mid-size platforms, including Snapchat ($6 billion in ad revenue in 2025), Pinterest ($4.2 billion) and Reddit ($2.2 billion), according to WARC’s forecasts.

LinkedIn now reaches 20.7% of the eligible global advertising audience, according to third-party data cited by WARC. However, the platform’s reach varies widely among different countries. For example, LinkedIn reaches 91.4% of the eligible advertising audience in the United States but only 5% of the eligible advertising audience in China.

People in the United States tend to view ads on LinkedIn as being of better quality and more trustworthy compared with the average, according to Kantar data, as cited by WARC.

About the research: The report was based on WARC’s dataset of advertising and media intelligence from around the world, as well as an analysis of third-party data.
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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