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When is Sora coming out? What is the release date? The Artificial Intelligence industry is eagerly anticipating the imminent launch of Sora, the text-to-video generation model by OpenAI, the company behind ChatGPT.
In the midst of its “12 Days of OpenAI” event, which began on December 5, this groundbreaking tool is expected to be unveiled soon.
Sora is OpenAI’s multimodal model designed to transform textual descriptions into high-quality videos. This technology allows users to create audiovisual content simply by writing a text prompt, delivering results that promise to revolutionize sectors such as entertainment, advertising, and digital content creation.
Since its first introduction in February 2024, Sora has captured the attention of artists, filmmakers, and tech developers. While it was initially available to a select group, its imminent public release has generated a significant buzz.
OpenAI CEO Sam Altman emphasized that this model not only generates moving images but also incorporates advanced physics calculations and narrative cohesion to create more realistic videos.
There are rumors that Sora could be announced today, Monday, December 9, as revealed by a well-known YouTuber in a recent video. This aligns with the “12 Days of OpenAI” event, where the company unveils a new development each day.
OpenAI’s live broadcast is scheduled for 10 a.m. Pacific Time, and users eagerly await the official confirmation of the launch.
Sora employs a diffusion model-based approach to generate videos. This process involves:
Additionally, it includes tools like a storyboard editor and a “remix” feature that lets users adjust and personalize the generated videos.
The text-to-video model market is booming, and OpenAI faces fierce competition from companies like Google, Amazon, and Meta, which have already launched similar tools. Notable examples include:
Sora’s development has not been without controversy. In November, a group of artists temporarily leaked access to the tool, claiming that OpenAI was exploiting their work without fair compensation. In response, OpenAI paused the trials and reinforced security measures.
Moreover, technical challenges remain, such as understanding cause and effect, and concerns about the misuse of the technology to create deepfakes.
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