By Vanessa Pappas, Chief Operating Officer, TikTok
At TikTok, we aim to build responsibly and equitably so our community can safely create, share, and enjoy creative and entertaining content on our app. We work to earn and maintain trust through ongoing transparency into the actions we take to safeguard our platform, because we know that just saying "trust us" is not enough. That's why long ago we made an important commitment to transparency, particularly when it comes to how we moderate and recommend content.
To fulfill this commitment, we've continually taken concrete actions to earn people's trust. To name a few examples:
We aim to surpass the high expectations our community and stakeholders rightly have for us so we can continue to serve everyone who creates, connects, and is entertained on TikTok. We've been listening to feedback from different communities of researchers, academics, and experts, and are today sharing new initiatives to strengthen transparency and accountability of our platform.
These initiatives are well underway and will be launching over the coming months this year. We'll update on our progress as we continue to innovate when it comes to being transparent and accountable. If you have feedback or ideas you want us to consider, please email transparency [at] tiktok [dot] com.
