DENVER, CO (January 29, 2026)— Adtaxi, one of the nation’s fastest-growing digital marketing agencies, today announced the results of its 2026 Super Bowl Survey. Year-to-year findings show the biggest game of the year has fully evolved into a digital-first, multi-platform experience: audiences are more engaged than ever via streaming platforms, social media, mobile devices, and secondary screens rather than traditional television alone.
This underscores a key shift for brands: the event now acts as a real-time media environment where ads are not only accepted but actively anticipated, and follow-up media plays a critical role in driving results.
“This year’s Super Bowl is more than just a broadcast. It’s a network of apps, screens, and social media spaces,” said Adtaxi Director of Research, Murry Woronoff. “Viewers are splitting their attention across streaming, live chats, and more, which means brands need to meet audiences wherever they are. Simply running a TV spot may not be enough; campaigns should be designed for engagement across multiple touchpoints.”
Among Adtaxi’s survey findings on Super Bowl viewership:
“It is clear that brands can no longer rely on a single platform. Audiences are fragmented, but they’re still highly engaged,” said Chris Loretto, EVP of Adtaxi. “This creates opportunities for brands to connect in more creative, targeted ways, and leverage streaming, social platforms, and secondary screens to extend reach and impact.”
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2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us
