The Ultimate AI Hackathon at B2BMX 2026: The B2B Prompt Playoff – Demand Gen Report

Work Faster. Think Bigger. Crush the Competition.
The prompt is simple this year at B2BMX 2026: Adapt or get left behind. While the rest of the world is just talking about AI, we’re actually doing it with our first AI Hackathon.
Welcome to the B2B Prompt Playoff, a half-day, high-octane, hands-on “hack-marathon” designed for the brightest “brave souls” in the enterprise ecosystem set for March 9. Architected by renowned AI trainer and resident disruptor Brent Wees, this session is specifically built for B2B marketers who are ready to stop watching the hype and start scaling their content engines.
The AI Hackathon is part of this year’s conference being held at Omni La Costa Resort & Spa in Carlsbad, CA, from March 9-11. The three-day conference and Marketplace experience is packed with unparalleled value, offering actionable sessions and visionary keynotes that deliver strategies you can implement immediately.
B2BMX brings together a highly curated and diverse collective of the most influential professionals shaping the future of B2B marketing and sales. This powerhouse audience represents strategic drivers at leading global B2B organizations.
Wees positions the AI Hackathon not as a lecture but as a high-speed sprint into productivity. You’ll be embedded into an elite squad of teammates to solve real-world B2B scenarios. Under the guidance of expert Table Captains, your team will battle it out to plot, produce, and present a comprehensive marketing and sales strategy.
“The AI Hackathon is not a talk about AI,” said Wees. “It is an interactive, hands-on session focused on real business problems. Participants leave with clearer thinking, stronger prompts, and practical workflows they can apply immediately inside their organizations.”
From rapid-fire research and campaign ideation to personalized messaging and content development, your goal is to build a campaign that wins hearts, minds, and, most importantly, the judges’ unanimous vote.
This experience is a professional evolution. You’ll return to your office as a more dangerous, efficient marketer with an Evolved AI Toolkit that moves you from “curious” to “power-user” by mastering tools that move the needle; The “Subject Matter Expert” Badge that transforms you to being the company’s go-to AI authority, ready to lead internal transformations; Cross-Functional Tactical Insight as you learn to unify marketing and sales goals through a single, AI-powered lens; and A Global Network that forges “battle-tested” bonds with peers from across the innovation collective.
Spaces are strictly limited to an exclusive cap of 80 visionaries. To ensure maximum collaboration and high-impact networking, we have structured the room into 10 elite tables of 8. This is a first-come, first-served experience architected for those who want to lead the industry, not just watch it change.
Are you ready to claim your seat at the table and build something brilliant?
Posted in: Blog
Tagged with: AI, AI Hackathon, artificial intelligence, B2B Prompt Playoff, B2BMX 2026, Brent Wees
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