by on 2nd Feb 2026 in News
Thrad, the leading advertising infrastructure provider for the AI ecosystem, today (2nd February, 2026) announced a global strategic partnership with DeepAI, a premier platform for consumer-facing AI experimentation. The partnership integrates Thrad’s advertising stack into DeepAI’s global consumer application, allowing brands to reach users as they chat with AI.
DeepAI is one of the world’s most visited destinations for AI, used by millions daily. Thrad therefore allows brands to provide value at the exact moment a user is seeking a solution chatting to AI. This model ensures that advertising serves as a helpful extension of the AI tool rather than an interruption in a zero click era.
Global reach and programmatic open bidding
The partnership grants Thrad global access to DeepAI’s high-traffic ecosystem. Key features of the technical integration include:
• Global deployment: Immediate delivery of native ads across DeepAI’s web and digital properties, reaching millions of active users.
• Open bidding infrastructure: Thrad’s SSP enables third-party demand sources and programmatic bidders to compete for DeepAI’s unique conversational and utility-based inventory.
“DeepAI is one of the most innovative platforms for democratising AI,” says Andrea F. Tortella, CEO of Thrad. “We are excited to help DeepAI scale their global footprint while giving brands a direct line to the world’s most engaged AI users.”
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