Threads ads go global to all users – ContentGrip

Threads now serves ads worldwide. Here’s what brands need to know as Meta scales its latest social app.
Meta is officially unleashing ads on Threads to users across all markets worldwide, marking a significant milestone for the two-year-old app that now claims over 400 million monthly active users. The rollout starts next week and will be gradual, with ad delivery kept low at the beginning.
This move builds on Threads’ global availability for advertisers last spring and its earlier ad tests in the US and Japan. Meta’s latest update underscores its ambition to make Threads a full-fledged player in the social ad space, giving marketers one more surface to work with across its app ecosystem.
This article explores how Threads’ ad expansion works, what features are included, and how marketers can adapt their strategies to take full advantage of Meta’s growing platform.
Here’s a table of contents for quick access:
Beginning next week, Meta will gradually activate ad delivery on Threads for all users globally. This follows its April 2025 update that opened Threads up to global advertisers and its earlier ad testing in the US and Japan.
The company’s AI-driven ad engine is powering Threads ads, so brands can expect the same personalization capabilities seen on Facebook and Instagram. But there’s a twist. Threads, still in the early stages of ad saturation, will start with low ad density. For marketers, this means early campaigns may enjoy higher visibility before competition scales.
Threads is clearly a growth priority for Meta. After debuting in July 2023, the app reached 200 million users by mid-2024 and crossed 400 million by early 2026. With a user base nearly the size of Twitter/X, Threads is now positioned as a serious venue for real-time conversation and brand messaging.
If you’re already advertising on Meta, getting started on Threads doesn’t require a new learning curve.
Threads supports the familiar image, video, and carousel formats. Marketers can plug Threads placements directly into existing Meta campaigns, either manually or through the Advantage+ automation program. It is designed for simplicity. No need to reinvent your creative or buy separately.
Threads placements are managed through the same Business Settings panel where brands oversee Facebook, Instagram, and WhatsApp ads. Organic content can also be cross-posted from Meta Business Suite, streamlining both paid and unpaid campaign management.
The app also supports newer formats like 4:5 vertical ads and Advantage+ catalog and app ads, giving marketers more creative flexibility without needing to build from scratch.
Meta isn’t just focused on reach. It is adding tools to help brands advertise responsibly.
The company has expanded its third-party brand safety and suitability verification to Threads’ feed. Advertisers working with Meta Business Partners can now access the same independent tools already available on Facebook and Instagram. This comes at a time when Threads’ primary rival, X, continues to battle controversies around content moderation and platform trust.
From an operational standpoint, Threads accounts can now be reviewed and managed directly from your Meta Business portfolio. This centralization helps marketers maintain consistency in ad tracking, reporting, and brand presence across the Meta ecosystem.
Threads’ global ad rollout isn’t just another Meta update. It signals a shift in how brands might approach conversational marketing. Here’s how to stay ahead:
With ad density starting low, early adopters may benefit from less competition and clearer user feedback. It is a good time to experiment with tone and format on the platform.
Use Advantage+ campaigns and unified business settings to test Threads without reinventing your playbook. See what creative performs across placements, then refine.
As Threads grows, brand safety scrutiny will follow. Use Meta’s verification tools now to stay ahead of public and internal scrutiny, especially if you’re working with sensitive topics or regulated industries.
With Threads developing niche communities, you’ll want to monitor how your audience interacts differently here than on Instagram or Facebook. Consider audience segmentation for more effective targeting.
Threads is no longer a side project. With 400 million users and now full ad availability, Meta is betting big on its conversational app as a future advertising hub. For marketers, this is both a challenge and an opportunity. Get in early, test what works, and stay agile as the platform evolves.

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