Updated · Dec 06, 2025
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TikTok Advertising Statistics: With its recent advancements and developments, TikTok is no longer merely a platform for dancing videos; it is now an influencer and creator-driven global commercial titan where attention and creativity are the main currencies. By 2025, the app is expected to generate substantial revenue from advertisers, having become a high-ranking channel for brand love, engagement, and even sales.
TikTok is a top-tier channel with measurable economics: billions in ad revenue, hundreds of millions of daily viewers, and ad costs that can be cheaper and more effective than legacy social platforms — when you get the creative and targeting right. This article presents TikTok advertising statistics and trends.
(Reference: statista.com)
(Source: keywordseverywhere.com)
(Reference: statista.com)
TikTok Advertising Statistics: TikTok has become one of the most powerful advertising platforms in the world, combining enormous reach, strong engagement, and outstanding commercial performance. TikTok generates billions in ad revenues per year, maintains deep user engagement, and the time spent on the app is steadily increasing, which means TikTok is still the winner in the impact and efficiency battle among its competitors.
Advertisers enjoy high ROI, cheap ad costs, and one-of-a-kind creative formats that prompt actions. The platform is still a major player in digital marketing, despite recent drawbacks such as inconsistent ad reach and increased ad deletions. In short, TikTok’s growth and cultural relevance make it a key channel for brands worldwide.
TikTok advertising revenue has been on a continuous uptrend, starting from 2021 at US$3.88 billion and escalating to US$9.9 billion in 2022, and an estimated US$13.2 billion in 2023. The forecasts predict a further increase to US$17.2 billion in 2024 and nearly US$22 billion by 2025, notwithstanding the concerns around regulatory issues in certain areas.
As of February 2025, the US is at the top of the list with 135.79 million users, and next is Indonesia with 107.7 million and Brazil with 91.75 million. The size of these audiences alone makes TikTok an indispensable global platform for advertising.
TikTok ads are highly effective and return US$2 for every US$1 invested. The 0.84% CTR of TikTok is better than Facebook’s (0.72%) and Instagram’s (0.59%) rates. Not only that, 61% of the users will be inclined to purchase from the brand if they see the commercial on TikTok, and 92% will do something after viewing the content.
TikTok’s CPC is around US$1, which is below Facebook’s US$1.72 and Instagram’s US$3.56. The average CPM is US$10, which is a bit more than Facebook but similar to Instagram. Prices increase about 12.28% each year, with December being the priciest month. A branded hashtag challenge comes with a price of approximately US$150,000 for a period of six days.
Users all over the world spend approximately 98 minutes per day on TikTok. In the U.S., the average time is 53.8 minutes per day, which makes it the most time-consuming platform in the country. Teens spend even more time—around 1.5 hours a day, with some even more than 5 hours daily, indicating TikTok’s strong grip on younger audiences.
I hold an MBA in Finance and Marketing, bringing a unique blend of business acumen and creative communication skills. With experience as a content in crafting statistical and research-backed content across multiple domains, including education, technology, product reviews, and company website analytics, I specialize in producing engaging, informative, and SEO-optimized content tailored to diverse audiences. My work bridges technical accuracy with compelling storytelling, helping brands educate, inform, and connect with their target markets.
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