Tyneside tech firm iamproperty acquires lead generation specialist The ValPal Network – business-live.co.uk

Ben Ridgway, co-founder of iamproperty.(Image: iamproperty)
Newcastle technology firm iamproperty has acquired The ValPal Network, an automated valuation and lead generation platform for estate agents.
The undisclosed deal is said to be a key milestone for Gosforth-based iamproperty, adding to its offer for agents with lead generation capabilities, alongside existing marketing tools. ValPal is a Kent-based business established more than a decade ago, with technology that makes calls, texts and emails that contact and nurture vendor and landlord leads.
It collects data, qualifies prospects automatically and prioritises the most motivated sellers; reducing manual effort and helping agents secure more valuation appointments faster. Iamproperty now employs about 700 people at its Regent Centre base and says the addition of The ValPal Network will enhance its suite of tech tools for estate agents.
Ben Ridgway, co-founder of iamproperty, said: “We are delighted to announce the acquisition of The ValPal Network. This represents an excellent strategic fit for iamproperty, as we continue to enhance our AI capabilities and broaden our digital ecosystem to improve the buying and selling process for everyone.
"The ValPal Network’s portfolio of AI powered software services transforms the lead generation process for estate agents, driving revenue and saving both time and costs. Integrating these capabilities into iamproperty further bolsters our existing tech-driven marketing and lead generation services and will ultimately unlock enhanced profitability for our partner agents. I look forward to working with Nat and The ValPal Network team."
Nat Daniels, The ValPal Network founder and CEO said: “We are thrilled to be joining iamproperty, having enjoyed a great relationship with the team for many years. The combination of our technology and advanced AI, their technology, and our combined expertise and creativity will help The ValPal Network to accelerate growth.
"The synergies lie not only in our business's mission and innovation, but also in our culture, vision and commitment to service excellence and agent experience.”
The latest acquisition for iamproperty follows the publication of accounts covering 2024 – the first since it joined forces with private equity backers Perwyn in 2023. That year alone saw the business, which was founded in 2009, take on about 120 employees as underlying earnings climbed 22% to £15.1m.
Iamproperty now says it can support the entire buying, selling and lettings process – from auction to onboarding, compliance, conveyancing, lead generation and CRM. At the time its results were published last year, the firm said it had helped estate agents to sell more than £1bn worth of property from more than 10,000 sales.
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