Ulta Beauty World 2026 Florida tickets available today. How to get them, prices – freep.com

Ulta Beauty, the nation’s largest specialty beauty retailer, is bringing its popular “Ulta Beauty World” to Central Florida in April 2026, and tickets are on sale today.
The company hosted last year’s inaugural event in San Antonio, Texas, offering exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Attendees during 2025’s event also received “curated swag bags filled with must-have products from top beauty and wellness brands.”
Tickets for Ulta Beauty‘s convention, “Ulta Beauty World,” go on on sale Wednesday, Jan. 21, with the actual expo coming to Orlando, Florida, on April 16.
Here’s how Ulta Beauty fans from Michigan can attend the 2026 Ulta makeup convention.
Ulta Beauty World makeup convention will be at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
Tickets to Ulta Beauty World makeup convention go on sale today, Jan. 21, 2026.
You can purchase tickets only through the Ulta Beauty World landing page. You can only purchase one ticket per transaction and email address.  
A government-issued ID is required for event access and must match the first and last name on the ticket confirmation. Your ID and the name on your ticket must match to enter Ulta Beauty World.
For those needing a caregiver ticket, Ulta’s website states that a limited number have been set aside for Ulta Beauty World. Once you secure your ticket to Ulta Beauty World, reach out to UltaBeautyWorld@travelhq.com to coordinate your caregiver’s ticket and payment.
Ticket prices for the 2026 Ulta Beauty World are $160, plus a $5 processing fee.
Ulta also announced that it will host a masterclass on April 15, featuring an exclusive, hands-on learning session led by top industry experts and brand founders. It will cost $75 plus a processing fee and has a limited number of tickets.
For those who want to attend both, the combined price is $199 plus the processing fee.
Videos of last year’s event went viral for attendees pulling huge suitcases of free makeup and hair products, but will that be the case for this year’s convention in Orlando, Florida?
The OCCC website doesn’t provide a clear list of items attendees can bring, aside from prohibiting weapons, outside food/drinks, outside alcohol, illegal substances, smoking/vaping, unmarked meds, and professional camera gear.
Event information, including what attendees may bring, will be shared closer to the event.
For those traveling from out of state or flying from much farther parts of Florida, the Orange County Convention Center is about 12 miles from Orlando International Airport.
As of May 3, 2025, Ulta operates 1,451 stores across all 50 states, including 50 in Michigan, its website says.
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