Unlocking customer data into revenue streams – Retail World Magazine

Amperity has launched Audience Monetization, a new solution that helps retail brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manage.
The launch is said to reflect a broader market shift, as privacy changes and signal loss heighten demand from advertisers for high-quality, permissioned audiences, giving brands a new opportunity to monetise their first-party customer data through second-party partnerships.
“Audience Monetization gives brands a new way to maximise the return on their customer data,” said Grigori Melnik, Chief Product Officer at Amperity.
“Brands get an easy-to-use solution that packages audiences with identity-grade accuracy, routes them to trusted marketplaces, and enforces the governance needed to meet rising privacy expectations globally. It is a modern and scalable way to compete in the next era of advertising.”
Audience Monetization removes the barriers that have historically prevented retail brands from monetising their first-party data at scale. The solution combines AI-assisted audience creation, automated syndication, and built-in governance to replace manual workflows with a faster, more scalable path to revenue.
By design, Audience Monetization eliminates:
Audience Monetization is said to transform customer data from a cost of marketing into a durable revenue asset, giving retail brands a practical way to commercialise first-party audiences at scale, meeting advertiser demand for precision while protecting compliance and customer trust.
Access exclusive grocery and retail industry updates. Join Australia’s top retail newsletter today.
Retail World is a well-established trade magazine focused on the fast-moving consumer goods (FMCG) industry in Australia. It has been a trusted source of news and insights for retailers, suppliers, distributors, and manufacturers for over 75 years.
© Copyright – Retail World Magazine 2025

source