1UP Games boosted ROAS by 62% with value-based bidding – Google Business Profile

Add another accountSign out of all accountsAdd accountSign outCreate new Google Ads accountMore business products from GoogleGoogle AdsMerchant CenterGoogle Business ProfileGoogle AnalyticsManage your site content preferencesMarketing profile settingsAccess your Google accounts in one place.You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.Add another accountSign out of all accountsAdd accountSign outCreate new Google Ads accountMore business products from GoogleGoogle AdsMerchant CenterGoogle Business ProfileGoogle AnalyticsManage your site content preferencesMarketing profile settingsAccess your Google accounts in one place.You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.Social ModuleShare1UP Games knew that iOS players could bring in high revenue potential, but their previous attempts to reach these users showed unprofitable results. They needed a more reliable ad strategy to confidently invest their budget and attract high value players.To capture this opportunity, 1UP took two-step approach:1UP achieved a 62% increase in ROI and a 43% lower CPI thanks to these strategic shifts.Sign up to get full access to latest reports, product announcements, personalized recommendations, training and recognition opportunities with Accelerate with Google.source