420 Comes Early: Cannabis Brands Roll Out First Paid Ads on Twitter – ADWEEK

A few weeks ago, Elon Musk posted a three-character message that contained only the numbers 420, with no explanation.Many people interpreted it as yet another sign of Musk’s loud-and-proud canna-fandom. But weed industry executives saw it as a harbinger of a policy shift, speculating that Twitter would soon break ranks with other social channels and become a canna-friendly home in the digital realm.The guesses turned out to be correct, with the official announcement coming this week: Twitter has “taken measures to relax” its advertising policy, allowing cannabis brands, retailers, delivery services and products to run paid ads for the first time, per the company blog.Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.T.L. Stanley specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking ‘unsubscribe’ from the newsletter or from your account.Select ADWEEK as one of your favorite sources and stay up to date on our latest content.Shopify shows its AI assistant, Sidekick, in a supporting role as it targets would-be entrepreneurs Eric Danetz of Cognitiv and Nicole Vinson of Mars on life beyond cookies, uncovering consumer insights, and driving greater efficiency across media and creative.source