Aleph offers Digital Marketing and AI Certificate to Arabic speakers – Campaign Middle East

Aleph, a global leader that accelerates digital advertising, payments, and fintech solutions in more than 130 high-growth markets, is now offering its “Digital Marketings and AI Certificate” in Arabic on Digital Ad Expert, its educational platform designed to train students around the world in high-demand digital skills.
Delivered with a full scholarship, the programme arrives for an audience that already exceeds 12,000 registered users on the Arabic environment of Digital Ad Expert. 
Offered in a 100 per cent online and self-paced format, the certificate is available for completion at any time, without fixed schedules or cohort deadlines, so that each student can advance at their own pace.
It is designed to help students take their first steps into the world of artificial intelligence applied to digital marketing and equip them with the key tools needed to stand out in today’s job market. 
Mohammed Megahed, Regional Managing Director for MEA&T at Aleph, framed the launch as a response to demand already visible on the platform,
He said, “Aleph is proud to bring this certification to Arabic speakers at no cost. The appetite for advanced digital training across MENAT is enormous, and what has been missing is access, not talent. Offering this certification in Arabic means a professional in the region no longer has to learn about artificial intelligence in a second language before they can apply it in their own market.” 
It is aimed at entrepreneurs looking to bring cutting-edge technology into their business strategies, freelancers diversifying their skills, professionals staying competitive through upskilling, and marketing analysts using AI tools for deeper insights and optimized campaigns.
Interactive elements, practical activities and infographics keep the process engaging, while access to AI tools lets students apply what they learn from the first modules and earn a certificate validating their new skills upon completion. 
Daniela Picciotto, Senior Education Product Manager at Aleph, said, “Artificial intelligence has stopped being a promise and has become a daily working tool for anyone who builds a brand, manages a campaign, or grows a business. With the Digital Marketing & AI Certificate we wanted to remove every barrier to that knowledge: no cost, no schedules, no language barrier, and with real tools in the students’ hands from the first modules, so that what they learn can be applied the very next morning.”
This new stage is supported by a global reach track record. Since its launch, Digital Ad Expert has reached users in more than 170 countries in Latin America, Africa, MENAT, and Asia, and already has more than 900,000 registered users, more than 400,000 completed courses, and more than 30,000 certified users.
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