Brands Can Now Buy Display Ads on Sam's Club Scan & Go – ADWEEK

The Sam’s Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the point of purchase.
Scan & Go is a feature in the Sam’s Club app that lets shoppers scan items and pay for them, skipping the checkout line. The feature was originally launched as a standalone app in 2016 and folded into the app in 2018. Nearly a third (30%) of shoppers currently use Scan & Go, according to Ryan Burns, head of strategy at Sam’s Club MAP.
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Kathryn Lundstrom was ADWEEK’s commerce and sustainability editor.
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