Amidst tight marketing budgets, many small and medium-sized businesses are prioritizing channels that can be measured by calls, orders, and revenue rather than impressions. Over 2,000 businesses have chosen Saltech Marketing Agency as their partner for implementing Google Ads and Facebook Ads, using a model that measures effectiveness based on “right contacts, real revenue”. For many Vietnamese business owners, online advertising remains a high-risk investment. Many have tried running ads without success, or own websites and fan pages but fail to generate revenue. A common reason is that reports from some service providers only focus on metrics like rankings, clicks, or traffic, while businesses are more interested in the number of customers who actually contact them and make purchases. The gap between “spending money on advertising” and “receiving revenue” is the challenge Saltech Marketing Agency aims to address. Founded in 2018 by Ms. Cao Thi Mau, a Google Marketing expert with 13 years of experience, Saltech has successfully implemented strategies for thousands of businesses. Saltech Marketing Agency was founded by an expert with 13 years of experience in Google Marketing. Ms. Cao Thi Mau, CEO of Saltech Marketing Agency, stated that the starting point of every project is a question about business, not a question about tools. “When a client approaches me, I don’t ask them how many keywords they want to run or how much money they want to spend. I ask them what they want to sell, to whom, what profit margin they want, and what kind of foundation their product or business has. Once they have that picture, advertising becomes a growth tool, rather than just an expense.” Saltech categorizes its solutions by business group. For businesses selling complex services/products requiring a consultation process before closing a deal, Saltech implements Google Search and Facebook Ads to bring the brand to the right people who are in need, driving calls, Zalo, Messenger, or contact forms. For restaurants, spas, and clinics, the solution focuses on setting up and advertising on Google Maps, combined with Facebook Ads to attract customers in the area. The operational process consists of four steps: consultation and planning within 12-24 hours, followed by implementation of items with clear KPIs and metrics. For advertising campaigns, Saltech sets up conversion tracking, optimizes and reports periodically, and finally increases the budget once a quality customer base is established. The results are demonstrated through specific projects. For example, in the project with Interlubevn, a distributor of industrial oils with over 20 years of operation in Northern Vietnam and who had never implemented online marketing before, Saltech reviewed the entire website over 7 days, rearranged product categories according to user search behavior, and then ran Google Search ads. According to Saltech’s published data, after 30 days of implementation, the company recorded more than 62 potential customers per month with only 7,000,000 VND. Results of a Google Ads project implemented by Saltech Marketing Agency for Interlubevn, a distributor of industrial oils, yielding over 60 quality leads after one month (Image: Actual data from Google Ads). In another case, the owner of Thang Thom furniture workshop tried collaborating with two advertising agencies but without success, even incurring losses for several months. Saltech revamped the website to build a solid foundation, installed call and Zalo tracking, combined Google Search with Google Shopping, and eliminated negative keywords daily to limit worthless clicks, with a budget of approximately 10 million VND per month. After a few months, the project recorded about 130 new customers contacting them each month. Actual results of Google Ads implementation by Saltech Agency for the Thang Thom Furniture project. Regarding service commitment, Founder of Saltech Agency Cao Thi Mau emphasized: “We let clients see the results for themselves. They receive real-time progress updates, can view their advertising accounts directly, track every penny spent, and can terminate the contract after 15 days if they don’t see results. Businesses trust us when they see where their money is going and what it’s bringing in each day.” In the future, Saltech aims to expand its team of experts and continue integrating AI- powered advertising solutions into its processes, while maintaining its principles of transparency and genuine conversion measurement. The company also maintains a knowledge-sharing section on Google Ads, Google Maps, and website design to help businesses master the fundamentals before investing. The journey of over 2,000 businesses shows that digital advertising is only truly an investment when all the numbers point to real customers and real revenue. About Saltech Marketing Agency Saltech Marketing Agency (Saltech Vietnam Trading and Service Company Limited), established in 2018, specializes in providing advertising services with a marketing strategy as its foundation, helping businesses generate outstanding revenue results. Headquarters located at No. 14-TT3, Dai Kim New Urban Area, Hoang Mai District, Hanoi ; Hotline: 097 1764 995. Thu HaDEPARTMENT OF GRASSROOT INFORMATION AND FOREIGN INFORMATIONMINISTRY OF CULTURE, SPORTS AND TOURISMResponsible for contentMr. Pham Anh TuanHead officesource