‘Buyers are outgrowing ROAS’: IAB report reveals shift in attitudes to retail media – Performance Marketing World

Demand for basic return metrics drops to 49% as brands prioritise omnichannel reporting, new-to-brand acquisition, and multi-touch attribution.To continue enjoying this article, please sign in. You can register for free for limited further access.Want to access unlimited content? Start your free trial today. Email address Password Stay signed in Reset password: Click here Email: pmw.support@haymarket.comCall: 020 8267 8121Register now Start your free trialsource