Discord steps up play for mobile advertisers with rewarded video product – Marketing Dive

Let Marketing Dive’s free newsletter keep you informed, straight from your inbox. Video Quests, a mobile-centric ad product, is part of a new Ads Manager suite of tools for creating and managing campaigns within the app.Video Quests is based on Quests, a rewarded ad format intended to increase ad-viewing time. Quests have seen a 97% median ad completion rate, according to internal Discord data. The original iteration of the product, which was introduced last year, will now become Video Quests Reserve, a reservation-based offering which rewards users after full video completion. The new mobile-first Video Quests meanwhile will give users Orbs after approximately 15 seconds of view time.  Ads Manager operates on an auction-based system, allowing more advertisers to take advantage of the platform no matter their budget. The new tools are part of an ongoing effort by Discord to build out its advertising capabilities, including by releasing new ad formats and improving measurement capabilities.“Discord Ads Manager puts more control directly in advertisers’ hands, while Video Quests give performance marketers a format that turns attention into action through an experience that feels native to Discord. Together, they make it easier for advertisers to reach highly engaged players and build campaigns that run at scale,” said Nabib El-Rahman, vice president of product, business at Discord, in press materials.Two-thirds of Americans play video games, but advertising spending hasn’t caught up to the size of the channel. However, advertisers have been increasingly interested in the pastime, largely due to video games’ highly engaging nature. While not a game itself, Discord plays a key role in the social aspect of gaming, allowing users to communicate while playing. Brands have already leveraged Discord in gaming-centric advertising initiatives. In 2025, Walmart launched its own Minecraft Java server, known as Skyward, ahead of the release of “A Minecraft Movie.” Exclusive merchandise was available for purchase on Skyward’s Discord server. Get the free daily newsletter read by industry expertsMajor marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.From a condiment collaboration with hip-hop producer Mustard to a Weinermobile race, Todd Kaplan tries to keep activations rooted in insights.Subscribe to Marketing Dive for top news, trends & analysisSign up for the free newsletter. Interested? Explore more of what has to offer. Thanks for signing up! Please keep an eye out for a confirmation email from [email protected] To ensure we make it into your inbox regularly, add us to your allow list, mark us as a safe sender, or add us to your address book. Check out more from Get the free daily newsletter read by industry expertsMajor marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.From a condiment collaboration with hip-hop producer Mustard to a Weinermobile race, Todd Kaplan tries to keep activations rooted in insights.The free newsletter covering the top industry headlinessource