Emplifi Reveals 87% of Marketers Agree AI Has Improved Productivity, but Fewer Than Half Can Confidently Prove Social Media ROI – PR Newswire

Searching for your content… Contact Us 888-776-0942 from 8 AM – 10 PM ET Searching for your content…Oct 29, 2026, 09:30 ETShare this articleThe State of Social Media Marketing 2027 report from Emplifi, based on a survey of 405 marketers, finds AI is expanding team capacity while governance, measurement, and burnout remain open challenges.NEW YORK, Oct. 29, 2026 /PRNewswire/ — Emplifi, a leading Autonomous CX platform, today released “The State of Social Media Marketing 2027,” a report based on a survey of 405 marketing managers, directors, and executives across the US, UK, Australia, and New Zealand.The report explores top-of-mind issues for today’s marketers, including AI implementations, cross-platform investments, creators and communities, social search and AI visibility, and social media’s impact on business objectives. According to the report findings, 87% of marketers say AI has improved their team’s productivity, yet fewer than half (48%) say their team can confidently demonstrate social media ROI to leadership with clear attribution and data.The report also highlights findings on team capacity and burnout among marketing organizations, with more than half of respondents saying they use AI tools their company has not approved at least some of the time—up from 42% last year.”In 2027, the strongest social strategies will not be defined by how much content teams can produce. They will be defined by how well they turn every interaction into measurable business value and a better customer experience,” said Claire Wilson, CMO, Emplifi.Key insights from the report:Looking ahead, AI tools and automation are marketers’ top investment priority for the next 12 months (31%), ahead of short-form video production (19%) and analytics and reporting (15%). Three in four expect AI’s role on their team to grow over the next two years.”AI is giving social teams hours back, with more than two in three saving three or more a week on reporting. The question now is how that time is used. Teams that pour it into more content will only add to the pressure. Teams that invest it in listening, responding, and better judgment will deliver stronger customer experiences and work their people can sustain.” Wilson added.To download the complete report, visit: The State of Social Media Marketing 2027 from Emplifi. Emplifi will discuss the findings in a live webinar with creator and social strategist Lia Haberman on Wednesday, November 4, 2026, at 11 a.m. ET. To register for “Unpacking the State of Social Media Marketing 2027 with Lia Haberman,” visit the registration page.Survey Methodology: Emplifi partnered with Alchemer to conduct an online survey of 405 marketing managers, directors and executives in the US, UK, Australia, and New Zealand in September 2026. Respondents work full-time in marketing-related roles at companies with 11+ employees, have 3+ years in their industry and influence marketing technology purchases. Comparisons with The State of Social Media Marketing 2026 (n=564) are directional, as the samples differ in geography, company size and qualification criteria, and some question wording differs.About EmplifiEmplifi is the only Autonomous CX platform unifying social marketing, commerce, and customer care for more than 22,000 brands worldwide. Powered by Fuel AI, built on more than 5T of data, and recognized as a leader by leading industry analysts, Emplifi helps enterprise teams orchestrate connected customer journeys and deliver personalized experiences at scale, turning every customer touchpoint into a competitive advantage.Media contactJordan LukesCorporate Communications Director, Emplifi[email protected]SOURCE Emplifi IncEmplifi, a leading Autonomous CX platform, today released its Q3 2026 Social Media Benchmarks report, revealing Instagram engagement rate per…Emplifi, a leading Autonomous CX platform for enterprise brands, today launched its Autumn Release, delivering new capabilities across AI, analytics, … Social Media Advertising Surveys, Polls and Research Do not sell or share my personal information:source