First Page Digital taps TikTok and Klaviyo for AI and social-focused ‘Last Click Summit’ – Marketing-Interactive

publishedauthorshare on This post is sponsored by First Page Digital. First Page Digital, a leader in generative engine optimisation (GEO) in Singapore, will host The Last Click Summit, a four-hour in-person event for marketing decision-makers on Friday 27 November 2026 at the M Hotel Singapore City Centre.TikTok and Klaviyo will join as presenting partners for a programme exploring how artificial intelligence (AI) search, social platforms, evolving search habits, and customer data are shaping purchasing decisions. DFRNT and Oasis Web Asia will also be community partners. The Last Click Summit is ideal for marketers in Singapore interested in learning about AI search, social search, and customer retention. The event will examine how buyers now discover and choose brands inside AI answers and social feeds – often before they visit a brand’s website – even as the cost of acquiring customers continues to rise. “Automation and AI have taken many of the old levers away from brands and agencies, but acquisition costs are still climbing,” said Eugen Kim, chief marketing officer at First Page Digital.“The question brands are now grappling with is: What do you do when you have less control and still need to grow profitably? First Page is bringing brands, platforms, and partners together to debate this openly. We’ll show the creative and AI search systems we’re running for clients right now, including what’s working and what isn’t.” The programme runs from 2pm to 6pm, with doors opening at 1:30pm. It will combine keynotes, a panel discussion, and networking.Four areas will be addressed: how Meta and TikTok use advertising creative to decide who sees an ad and how to build creative for each type of buyer; how customers search inside TikTok and how brands appear when they decide; why a first sale often loses money and how retention and first-party data help acquisition pay for itself; and where to start across AI search, TikTok, social search, and Google ahead of 2027. Kim will open the afternoon with a keynote on how creative now acts as targeting on Meta and TikTok. Alvis Neo, head of brand partnerships, content and services at TikTok, will then deliver a keynote titled: “The funnel just collapsed into one app”, followed by a coffee break.Tim Smith, senior manager, enterprise sales, Asia at Klaviyo, will start the second half of the summit with the discussion: “Your first sale loses money. Your second one pays for it.”The final panel – “Visible everywhere, starting where? The 2027 priority list” – brings together Fabian Seow, technical director at First Page, and Judy Tay, co-founder and general manager of DFRNT. Networking will follow straight after. First Page started The Last Click Summit with Google in 2025. The June 2026 edition at Raffles Place brought together 85 attendees from 40 brands. The November edition is aimed at chief marketing officers, heads of marketing, growth and eCommerce leads, and founders who own the marketing budget. Seats are limited. Early-bird tickets cost S$25 until 14 November, and general admission is S$58 from 15 November. Registration is at events.firstpagedigital.sg/thelastclicksummit. About First Page Digital First Page Digital is Singapore’s leading full-service digital marketing agency, helping brands navigate the future of online growth. Founded in 2011, the company provides services, including search engine optimisation (SEO), answer engine optimisation (AEO), generative engine optimisation (GEO), google ads marketing, content marketing, social media marketing, and online reputation management. As consumer behaviour evolves across search engines, AI assistants, social platforms, and emerging discovery channels, First Page Digital helps businesses build visibility where modern customer journeys begin. Through expertise spanning SEO, paid media, content strategy, and generative engine optimisation (GEO), the agency helps brands stay discoverable and competitive in a rapidly changing digital landscape. share onWe break down the big and messy topics of the day so you’re updated on the most important developments in Asia’s marketing development – for free.MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.© Lighthouse Independent Media. All rights reserved. Marketing Interactive is not responsible for the content of external sites.source