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206,870 followers
For years, advertising has run on proxies—impressions, reach, and assumptions. But is that model breaking? In conversation with Delshad Irani on Media Dialogues, Girish Prabhu – VP and Head of Amazon Ads India, reframes the debate. It’s not just about trust—it’s about visibility. As systems become more connected, advertisers can now see what works—and what doesn’t. 👉 From approximation to precision—that’s the real shift. This insight captures the broader theme of the interview: Amazon Ads is pushing toward a world where outcomes, not assumptions, define success. And in that world, the rules of trust—and power—are inevitably changing. ▶️ Watch the full conversation on Storyboard18 Delshad Irani | Storyboard18 | Girish Prabhu
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206,870 followers
For years, advertising has run on proxies—impressions, reach, and assumptions. But is that model breaking? In conversation with Delshad Irani on Media Dialogues, Girish Prabhu – VP and Head of Amazon Ads India, reframes the debate. It’s not just about trust—it’s about visibility. As systems become more connected, advertisers can now see what works—and what doesn’t. 👉 From approximation to precision—that’s the real shift. This insight captures the broader theme of the interview: Amazon Ads is pushing toward a world where outcomes, not assumptions, define success. And in that world, the rules of trust—and power—are inevitably changing. ▶️ Watch the full conversation on Storyboard18 https://lnkd.in/dY3Jv3nA Delshad Irani | Girish Prabhu | Storyboard18
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206,870 followers
Advertising isn’t losing agencies—it’s redefining them. In a Media Dialogues conversation with Delshad Irani, Girish Prabhu – VP and Head of Amazon Ads India, makes it clear: what was once specialised execution is now “table stakes.” As platforms integrate creative, media, and measurement, the value equation is shifting fast. The real question: 👉 Can agencies move from managing complexity to driving outcomes? This sits at the heart of a larger transformation—where Amazon Ads is pushing a full-funnel, AI-led model that connects every stage of the consumer journey to measurable results. The takeaway? Advertising is no longer about who runs campaigns—but who delivers growth. ▶️ Watch the full conversation on Storyboard18 https://lnkd.in/dY3Jv3nA Delshad Irani | Storyboard18 | Girish Prabhu
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206,870 followers
Influencer marketing has always driven engagement. But has it driven sales? In a sharp exchange with Delshad Irani on Media Dialogues, Girish Prabhu – VP and Head of Amazon Ads India, lays out Amazon Ads’ ambition to change that—by integrating creators directly into a full-funnel system. The goal: 👉 Move creators from awareness drivers to measurable growth partners. This ties into the broader theme of the interview—connecting fragmented channels and finally answering what actually drives outcomes. If successful, this could redefine how creators are valued—and paid. ▶️ Watch the full conversation on Storyboard18 Delshad Irani Storyboard18
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206,870 followers
Influencer marketing has always driven engagement. But has it driven sales? In a sharp exchange with Delshad Irani on Media Dialogues, Girish Prabhu – VP and Head of Amazon Ads India, lays out Amazon Ads’ ambition to change that—by integrating creators directly into a full-funnel system. The goal: 👉 Move creators from awareness drivers to measurable growth partners. This ties into the broader theme of the interview—connecting fragmented channels and finally answering what actually drives outcomes. If successful, this could redefine how creators are valued—and paid. ▶️ Watch the full conversation on Storyboard18 https://lnkd.in/dY3Jv3nA Storyboard18 | Delshad Irani | Girish Prabhu
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90,851 followers
Advertising Isn’t Losing Agencies, It’s Redefining Them! In a Media Dialogues conversation with Delshad Irani, Girish Prabhu – Vice President and Head of Amazon Ads India, makes it clear: what was once specialised execution is now “table stakes.” As platforms integrate creative, media, and measurement, the value equation is shifting fast. The real question: 👉 Can agencies move from managing complexity to driving outcomes? This sits at the heart of a larger transformation—where Amazon Ads is pushing a full-funnel, AI-led model that connects every stage of the consumer journey to measurable results. The takeaway? Advertising is no longer about who runs campaigns—but who delivers growth. ▶️ Watch the full conversation on Storyboard18 #amazonads #amazon #funnelmarketing #storyboard18 #mediaplanning #mediabuying #aiinmarketing #automation #automationforbusiness
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90,851 followers
As Amazon Ads completes a decade in India, the company is attempting something more ambitious than incremental growth. It is trying to redefine how advertising works—collapsing the traditional funnel, integrating creators into commerce, and pushing the industry toward a model where every impression is expected to deliver measurable outcomes. At the center of this shift is a simple premise: advertising should not be judged by proxies like impressions or reach, but by whether it drives business results. “Impressions are worth nothing… impressions that lead to outcomes are worth everything,” said Girish Prabhu, Vice President and Head of Amazon Ads India, in an exclusive interview with Storyboard18’s Editor Delshad Irani. Read More – https://lnkd.in/gDcqCWeQ Get all the latest news and updates on our WhatsApp channel: https://lnkd.in/dH8CbbRH Subscribe to our Daily Brief Newsletter: https://lnkd.in/dyquZNED #advertising #marketing
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90,851 followers
What if an ad didn’t just tell you a story but let you buy it instantly? In conversation with Delshad Irani on Media Dialogues, Girish Prabhu, VP and Head of Amazon Ads India, explains how Amazon Ads is collapsing the gap between content and commerce. From shoppable video to interactive formats, the idea is simple: reduce the distance between discovery and decision. 👉 From recall-based advertising to action-led engagement. This reflects a bigger shift explored in the interview: Amazon is moving from fragmented storytelling to outcome-driven systems. The future isn’t just about being seen. It’s about being bought. ▶️ Watch the full conversation on Storyboard18 #amazonads #amazon #funnelmarketing #storyboard18 #mediaplanning #mediabuying #aiinmarketing #automation #automationforbusiness #ecommerce #onlineshopping
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20,771 followers
As Amazon Ads marks 10 years in India, the company is set to host Connected Worlds—its first-ever flagship event in the country. Bringing together senior leaders including: Girish Prabhu, Gulshan Verma, Kapil Sharma, and Priyanka Khaneja Gandhi, the event will spotlight the evolving advertising ecosystem, the growing role of AI, and key innovations from Amazon Ads. Connected Worlds signals Amazon Ads’ continued focus on shaping the future of advertising in India through technology and insights. Stay tuned for more updates from the event. #AmazonAds #ConnectedWorlds #AdTech #Advertising #AI #Media #India
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90,851 followers
Influencer marketing has always driven engagement. But has it driven sales? In a sharp exchange with Delshad Irani on Media Dialogues, Girish Prabhu, VP and Head of Amazon Ads India, lays out Amazon Ads’ ambition to change that by integrating creators directly into a full-funnel system. The goal: 👉 Move creators from awareness drivers to measurable growth partners. This ties into the broader theme of the interview, connecting fragmented channels and finally answering what actually drives outcomes. If successful, this could redefine how creators are valued and paid. ▶️ Watch the full conversation on Storyboard18 #amazonads #amazon #funnelmarketing #storyboard18 #mediaplanning #mediabuying #aiinmarketing #automation #automationforbusiness #ecommerce #onlineshopping #influencermarketing #creatoreconomy #orangeeconomy
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90,851 followers
Amazon Ads isn’t just expanding, it’s broadening the funnel itself. In conversation with Delshad Irani, Girish Prabhu – VP and Head of Amazon Ads India, explains that growth is no longer just about converting shoppers, it’s about driving awareness through content, engaging across touchpoints, and then pulling consumers into commerce. 👉 Expand the top of the funnel to accelerate the bottom. This is part of a deeper shift discussed on Media Dialogues about Amazon evolving from a retail media player to a full-scale advertising ecosystem. The bigger play? Owning more of the customer journey. ▶️ Watch the full conversation with on Storyboard18 #amazonads #amazon #funnelmarketing #storyboard18 #mediaplanning #mediabuying #aiinmarketing #automation #automationforbusiness #ecommerce #onlineshopping
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206,870 followers
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