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March 2026
Worldwide
2025
In 2025, spending on advertising and marketing in digital and alternative media worldwide grew by over ** percent. Meanwhile, investments in traditional media increased by little more than *** percent. The same study projected that online and offline advertising and marketing combined global revenues would surpass *** trillion dollars in 2026.
Advertising and marketing spending worldwide 2021-2026
Advertising industry growth rate in India, 2017-2027
Traditional advertising and marketing spending worldwide 2022-2025
Digital media spend share India 2025, by industry
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Global outlook
Digital marketing overview
B2C marketing
Key contributors
AI in marketing
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