Google faces new UK lawsuit over online display ads – Macau Business

By AFPGoogle faces a fresh UK lawsuit accusing it of abusing its dominance in online display advertising, the claimants announced Thursday, in the latest antitrust action against the US tech giant.The claim filed on behalf of British advertisers is seeking up to £3 billion ($4 billion) in compensation, according to an estimate from KP Law, the firm leading the action.The case argues that Google favoured its own display advertising services, such as banner ads shown on websites, while excluding its rivals.KP Law said Google’s practices left “advertisers paying more for less effective display advertising”.A Google spokesperson called the allegations “meritless”.“Advertisers have many choices, and they choose our ad tech tools because they’re simple, effective and affordable,” the spokesperson said.The case has been brought as a collective action, meaning all potentially affected clients are automatically included unless they choose to opt out.It covers all UK advertisers who have paid for Google’s advertising services since October 1, 2015.The claim was yet to be formally served, according to Google.The company’s advertising practices have been the subject of multiple investigations and legal proceedings in the UK, the European Union and the United States.A separate lawsuit filed in UK courts last year also accused Google of overcharging for online advertising.Other cases on similar grounds are ongoing, including a £13.6 billion claim brought on behalf of online content publishers, which was cleared in 2024 to proceed to trial.Google is also facing efforts by the US government to break up its digital advertising business to curtail its dominance.Last year, the EU hit Google with a massive 2.95-billion-euro antitrust fine for favouring its own advertising services.Google has said it will appeal the fine.Iran warned on Sunday that any new war with the United States could last longer than the previous conflict and that US President Donald European Central Bank (ECB) President Christine Lagarde’s decision to step down nearly nine months before the end of her term has sparked debate over the implications of her early departure and raised questions about the outlook for eurozone monetary policy. Authorities in New Delhi stepped up anti-pollution measures on Sunday, including higher parking fees and work-from-home orders, seeking to curb toxic smog in one of the world’s most polluted capitals. President Donald Trump voiced on Saturday his support for the “brilliant” head of US chip giant Nvidia, Jensen Huang after a report he was targeted by a Chinese spy plot. UTM Comments is a partnership between Macau News Agency and Macao University of Tourism By Jessica Marques Macau residents are increasingly visiting the Greater Bay Area for leisure activities, and the ‘Northbound Travel for Macau Vehicles’ scheme has made trips into Guangdong even more convenient for eligible residents by allowing them to drive their own cars.  According […] Wellbeing is not an optional benefit added after business objectives are achieved. In a people-centred industry, it is part of the operating model. For Macao’s large resorts, independent restaurants and other tourism businesses, caring for employees is also a way of protecting service quality, reputation and long-term competitiveness. As consumers spend more of their lives online, retailers are rethinking how they attract, engage, and retain customers  UTM Comments is a partnership between Macau News Agency and Macao University of Tourism  By Marieta Wong, Lecturer Macau’s evolution into a global gastronomy powerhouse is the result of deliberate strategy, not chance. In fact, being designated a UNESCO Creative City of Gastronomy recognises that the city has built a distinctive culinary identity – one shaped by creativity, […] Leading business news and insights from Macau, covering gaming, finance, tourism, and economic developments.© 2026 Macau Business. All rights reserved.source