Set Trending Topics as a preferred source on Google.
Google will soon disclose when advertisements on its platforms have been created or modified using generative artificial intelligence (AI). The company is implementing this measure in response to the increasing prevalence of such software tools in the advertising industry. According to Keerat Sharma, Vice President & General Manager for Ads Privacy and Safety at Google, this update aims to help users better understand the origin of the ad content they see. Simultaneously, it will provide advertisers with the tools needed to meet growing industry standards and regulatory requirements.
The labeling will be technically implemented through an extension in the existing “My Ad Center.”
Additionally, the AI label may appear directly within the advertisement itself. This will happen either through a manual setting selected by the advertiser or automatically if required by local legal regulations.
Implementation for Advertisers
To simplify the declaration process for companies and agencies, Google is employing a two-track approach:
The introduction of these AI labels aligns with the company’s previous measures regarding the handling of synthetic media. For instance, Google already embeds digital watermarks (such as SynthID) into the outputs of its own AI generators. Furthermore, a strict disclosure requirement for synthetically generated or digitally altered content in political advertising has been in effect on Google platforms since 2023.
The new labeling does not alter the fundamental guidelines for advertisers. In its announcement, Google emphasizes that misleading or deceptive ads remain strictly prohibited across all platforms—regardless of whether they were created by a human or artificial intelligence.
Aus Datenschutz-Gründen ist dieser Inhalt ausgeblendet. Die Einbettung von externen Inhalten kann in den Datenschutz-Einstellungen aktiviert werden:
Newsletter
Founders Dispatch
Zwei Mal pro Woche kostenlos in die Inbox: die wichtigsten Startups, Deals und Tech-Entwicklungen aus Europa, handgeschrieben von der Redaktion.
Fast geschafft.
Eine Bestätigungsmail ist unterwegs an
Ein Klick darin genügt. Nichts angekommen? Wirf einen Blick in den Spam-Ordner.
Jederzeit abbestellbar. Mehr über den Newsletter
Channels
Formate
Folgen
Podcast hören
Sprache: Deutsch · English · RSS
