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Instacart Ads
Apr 27, 2026
Instacart introduces optimized performance to drive full-funnel results for display ads
We're excited to announce optimized performance for display ads, a new capability that automatically adjusts your keywords and targeting in real-time to help win the auctions that matter most for your campaign goals.
Meet consumers in the moments that matter most
Managing display campaigns manually can be time consuming if you’re constantly refining targeting and monitoring performance. You can get lost in the weeds a bit.
Optimized performance changes that by automatically finding the impactful moments to introduce your products to consumers based on their current shopping activity and help win the auctions that matter for your goals – supporting more relevant ads while helping to expand your reach in the moments with high potential.
Help drive performance with simplified campaign management
Optimized performance brings three key benefits to your display advertising:
Unlock audience insights with our new reporting capability
To support optimized performance, we're also launching new audience insights that provide increased visibility into your display performance. The audience report for optimized performance allows you to:
These insights connect directly to the Instacart purchase lifecycle and your desired business outcomes, helping you understand which consumers your ad reached, how those consumers engaged with your ad, and how this impacted campaign performance.
What's Next
Optimized performance is now available for all display formats. As we continue to invest in objective-driven optimization tools, we're giving you even more tools to drive performance across the full funnel. The following capabilities are now available in open beta with enhanced capabilities:
At Instacart, we're committed to providing our brand partners with innovative tools that help drive meaningful business results. Optimized performance represents a significant step forward in making display advertising more effective, efficient, and accessible, allowing you to focus on strategic growth while our technology handles the complexity of campaign optimization.
With optimized performance, you can deliver the right ad at the right time to the right consumer, automatically. It’s campaign management made simple, with performance you can act on.
Results may vary. Optimized performance is designed to help improve campaign outcomes, but individual results depend on factors including campaign budget, creative, targeting selections, product availability, and market condition. Audience insights and reporting data reflect campaign activity and do not guarantee future performance. Beta products are provided “as-is” and are subject to change.
Looking to advertise with Instacart? Get started here.
Instacart Ads
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Instacart Ads has products, tools, insights and automation to help brands of all sizes succeed, from the very large to the mighty upstart. Learn more at ads.instacart.com
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