Instagram Ads Can Now Be Created Without Linking to a Facebook Ad Account – ADWEEK

After taking several steps to fully integrate Instagram into the Facebook ecosystem, both in terms of branding and advertising tools, a feature introduced Monday seems to go directly against that grain.Instagram Monday added the ability for businesses to run ads on its platform without connecting to a Facebook ad account, saying that the feature is only available to brands and creators in Turkey and the U.S., and it is limited to those promoting posts on Instagram for the first time, as those who have already done so have likely already linked their accounts on the two platforms.Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.David Cohen is the freelance editor at ADWEEK.By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking ‘unsubscribe’ from the newsletter or from your account.Select ADWEEK as one of your favorite sources and stay up to date on our latest content.The former DSP revenue chief sees creator commerce as the next major performance channelThe DSP’s stock has tumbled 91% below its 2024 peaksource