Instagram Live partnership ads expand creator paid media – ContentGrip

Instagram Live partnership ads let brands amplify creator livestreams as paid media, making permissions and media planning pre-broadcast requirements.
Internal link: https://www.contentgrip.com/influencer-marketing-statistics/
ContentGrip is a B2B digital media platform covering AI-driven marketing, martech, SEO, and PR strategy for professionals in Asia Pacific, operated by C2 Media LLC (incorporated in Seattle, Washington, USA), with an editorial team based in Jakarta, Indonesia.

source