Judge forbids André do Prado propaganda for over-participation of Tarcisio – Jurinews

IdiomaFollow us display time limit Magistrada fixed fine of R $ 10 thousand for each improper re-exhibition of the material after the official subpoena The Electoral Justice determined the prohibition of the election propaganda of the Senate candidate by São Paulo André do Prado (PL), member of the Tarcísio de Freitas (Republicans) plate, for exceeding the limit of 25% of the exhibition time intended for the participation of the governor and candidate for re-election. The decision, issued on Monday (14), establishes fine of R $ 10 thousand for each improper re-exhibition of the material after the official subpoena.The action was moved by Coligação Desperta São Paulo, which supports the candidacy of Fernando Haddad (PT) to the state government. The group argues that the thirty-second television insertion of André do Prado was structured around the Tarcísio de Freitas image.According to the representation, the musical jingle repeatedly chants the names of the two candidates, while the sound narrative is synchronized with photographs of both in the foreground, ending with a highlighted screen containing the sayings “Tarcísio Governador”.In her decision, Judge Domitila Manssur clarified that the measurement of the participation of supporters is not limited to the moments when they appear alone on the screen. The magistrate pointed out that the calculation covers the integration of voice, name and image in the structure of the advertising piece.According to the judge’s understanding, when occupying almost all 30 seconds with the exaltation of the figure of Tarcísio Gomes de Freitas, the insertion exceeded the legal ceiling of 7.5 seconds, corresponding to 25% of the total time.The defense of André do Prado maintained, during the process, that the joint images displayed in the propaganda are inherent to the institutional public trajectory of the two politicians. The argument is based on the fact that André do Prado held the presidency of the Legislative Assembly of São Paulo (Alesp) during the mandate of Tarcísio de Freitas. To date, the André do Prado campaign has not expressed itself about the judicial decision. Space is still open.Subscribe to our newsletter and keep up with what is happening in the legal world. Brazil’s leading legal news portal. Full coverage of the courts, the legal profession, legislation and much more. © 2026 Jurinews. All rights reserved.Developed by PragmaSoftsource