Rê Bottelho nov 4, 2026 How Google Ads promotions can inflate ROAS and hurt profits – Search Engine Land How Google Ads promotions can inflate ROAS and hurt profits Search Engine...
Rê Bottelho nov 4, 2026 First-Party Data Enrichment: Guide, Methods & Tools 2026 – Clay We tested a generic AI agent against Clay’s Account Agent. Clay's agent resulted in 6.4x fewer tokens, 2.6x faster answers, and fewer m...
Rê Bottelho nov 4, 2026 The Dawn Of First-Party Data: Navigating The New Advertising Landscape – AdExchanger Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings tru...