NICMAR renews Tonic Worldwide’s Integrated Digital Marketing Mandate – MediaNews4U

Mumbai: The National Institute of Construction Management and Research (NICMAR) has renewed its association with Tonic Worldwide as its integrated digital marketing partner. The mandate was initially awarded to the agency in October 2025 following a multi-agency pitch.
Under the renewed mandate, Tonic Worldwide will continue to manage NICMAR’s digital media presence across social media, search engine optimisation (SEO), performance marketing and offline creatives. The engagement will focus on strengthening the institution’s digital presence, building its online reputation and driving student enrolments across its campuses in Pune, Hyderabad, Delhi NCR and Mumbai.
Commenting on the renewal, Gaurav Bajpai, Director – Sales & Marketing, NICMAR, said, “Over the past year, Tonic Worldwide has shown a strong understanding of our audience and our ambition. As the aspirations of students and the demands of the industry continue to evolve, we are glad to continue this partnership and build on the momentum we have created together.”
Sudish Balan, Co-Founder and Chief Creative Officer, Tonic Worldwide, added, “It’s gratifying, and also a testament to their trust, that NICMAR has chosen to continue with us. It is an institution that produces industry-ready talent for the construction and infrastructure sectors, and our endeavour has been to connect that academic excellence and campus culture with students in a meaningful and relatable way. We look forward to taking the brand’s story to the next level.”
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