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OpenAI has announced that it will begin testing advertisements in ChatGPT on a trial basis for users in the United States, marking a significant shift for the AI platform. The ads will appear above or below responses, not within the answers themselves, and will only be shown to adult users when there is a relevant sponsored product or service connected to the conversation. The company said users under 18 will not see ads, and advertising will be excluded from responses related to sensitive topics such as health, mental health or politics. Users will also be able to see explanations about why a specific advertisement was shown. Reacting to the move, OpenAI chief executive Sam Altman wrote on X, “We are starting to test ads in ChatGPT free and Go tiers. Most importantly, we will not accept money to influence the answer ChatGPT gives you, and we keep your conversations private from advertisers.” Altman noted that many people want access to AI tools without paying subscription fees and suggested ads could help meet that demand, adding that he has found useful products through Instagram ads and hopes ChatGPT ads can be similarly helpful. While Altman has previously said he disliked ads “as an aesthetic choice,” OpenAI said the trial is part of balancing rising infrastructure costs with accessibility, stating in a blog post, “Our enterprise and subscription businesses are already strong, and we believe in having a diverse revenue model where ads can play a part in making intelligence more accessible to everyone.”
Testing ads with logged-in adult users first is smart — OpenAI knows this audience has buying power. But here’s what brands should watch: this isn’t just another ad platform. It’s a signal that search behavior is shifting forever. Are you building for the AI companion or the search engine?
Read More: https://analyticsindiamag.com/ai-news-updates/openai-to-test-ads-on-chatgpt-free-and-go-tiers-in-the-us/
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OpenAI has officially launched ChatGPT Atlas, a web browser that integrates ChatGPT directly into users’ browsing experience, marking what the company calls “a step toward creating a super-assistant.” Available now on macOS for Free, Plus, Pro, and Go users, with beta access for Business, Enterprise, and Education accounts, Atlas lets users access ChatGPT’s capabilities without switching tabs or copying content. “With Atlas, ChatGPT can come with you anywhere across the web—helping you in the window right where you are, understanding what you’re trying to do, and completing tasks for you,” OpenAI said. The browser supports memory features, optional “browser memories,” and a new “agent mode” that allows ChatGPT to research, analyse data, and even book appointments while users browse. Early tester Yogya Kalra said, “Now ChatGPT instantly understands what I’m looking at, helping me improve my knowledge checks as I go.” Atlas enters a competitive field where Perplexity’s Comet, Microsoft’s Copilot Mode in Edge, Google Chrome’s Gemini-powered search, Brave’s Leo, and Opera’s experimental agentic browser, Neon, are all redefining how people interact with the web. By bringing ChatGPT into the heart of browsing, OpenAI is aiming to make AI assistance as seamless and context-aware as the internet itself.
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OpenAI just shut down its AI video-generation tool Sora six months after launch. According to a @TechCrunch investigation, the decision came down to unsustainable costs and low usage. User numbers peaked at around one million worldwide post-launch. Then dropped below 500,000. Daily operational expenses reached approximately $1 million. The high compute demands of video generation consumed scarce AI chips. This resource drain diverted a dedicated @OpenAI team from higher-priority areas. It allowed competitor @Anthropic’s Claude Code to gain traction among revenue-driving software engineers and enterprises. CEO Sam Altman prioritized reallocating compute resources to maintain competitiveness. The shutdown was abrupt. Disney, which had committed $1 billion to a partnership, learned of it less than an hour before the public announcement. The deal died instantly. Additional factors sealed Sora’s fate: → Crowded AI video market with multiple competitors → Copyright challenges from users generating deepfakes of celebrities and characters → Legal criticisms from talent agencies → Lax initial guardrails led to content violations → Stricter policies that further reduced appeal @OpenAI now focuses on more viable projects amid rising inference costs across its models. Sora’s story shows that even with massive hype, unsustainable economics can kill an AI product in months. ✍️ Source: TechCrunch #TheAIConsultant #AI #OpenAI #Sora #VideoAI #TechNews #AIEconomics
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🔥 OpenAI CEO Sam Altman just launched a blistering public attack on rival Anthropic, calling the company “dishonest” and “authoritarian” over their Super Bowl advertising campaign. The unprecedented corporate warfare erupted after Anthropic aired TV spots during America’s biggest advertising stage, prompting Altman to fire off a lengthy X post that reads more like a declaration of war than typical tech rivalry. The OpenAI chief didn’t hold back, suggesting Anthropic’s marketing tactics cross ethical lines in the increasingly cutthroat AI competition. This marks the most direct and personal confrontation yet between the two AI powerhouses, both founded by former colleagues who’ve now become bitter competitors. While tech executives typically maintain diplomatic public personas, Altman’s unfiltered response signals just how high the stakes have become in the race for AI dominance. The timing couldn’t be more telling. As both companies fight for consumer mindshare and enterprise dollars, this public feud exposes the intense pressure cooker environment where billion-dollar valuations and the future of artificial intelligence hang in the balance. Expect this war of words to escalate further. Source: https://lnkd.in/dphRgrMH Share your thoughts in the comments below! And hit the bell icon on my profile to never miss an update 🚨 #AI #ArtificialIntelligence #OpenAI #Anthropic #TechNews
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OpenAI’s US Ad Pilot Exceeds $100 Million In Annualized Revenue In Six Weeks: An anonymous reader quotes a report from Reuters: OpenAI’s ChatGPT ads pilot in the United States has crossed the $100 million annualized revenue mark within six weeks of launch, a company spokesperson said on Thursday, pointing to robust early demand for the AI startup’s nascent advertising business. […] While roughly 85% of users are currently eligible to see ads, fewer than 20% are shown ads daily, with considerable room to grow ad monetization within the existing user pool, the spokesperson said. “We’re seeing no impact on consumer trust metrics, low dismissal rates of ads, and ongoing improvements in the relevance of ads as we learn from feedback,” OpenAI said. The company plans to expand the test globally in additional countries in the coming weeks, including in Australia, New Zealand, and Canada. OpenAI has now expanded to over 600 advertisers, with nearly 80% of small- and medium-sized businesses signaling interest in ChatGPT ads, the spokesperson said. The ChatGPT maker is set to launch self-serve advertiser capabilities in April to broaden access and drive further growth. CEO Sam Altman announced plans to begin testing ads on ChatGPT back in January after previously rejecting the idea. “I kind of think of ads as like a last resort for us as a business model,” Altman said in 2024. Further reading: OpenAI CFO Says Annualized Revenue Crosses $20 Billion In 2025 Read more of this story at Slashdot.
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OpenAI’s third anniversary of ChatGPT arrived during a moment of intense competition, pushing CEO Sam Altman to declare Code Red and shift the company’s priorities toward accelerated product delivery. In a Slack memo reported by The Information, Altman urged teams to focus on near term reliability and performance, even postponing major initiatives such as advertising, AI health agents, shopping tools, and the Pulse assistant. The move comes as Google’s Gemini 3 and Nano Banana Pro, along with China’s DeepSeek V3.2 releases and Amazon’s new Nova models, challenge OpenAI across reasoning and coding benchmarks. Altman also suggested relocating top talent to priority projects and announced daily check ins for ChatGPT improvements. Amid this reprioritisation, attention has turned to Garlic, a new OpenAI model positioned to compete with Gemini 3 and Anthropic Opus 4.5. Reports from The Information and SemiAnalysis suggest that Garlic could launch as GPT 5.2 or GPT 5.5 in early 2026, with early internal results showing strong reasoning abilities. Inside the company, researchers maintain confidence in their roadmap. Mark Chen acknowledged Google’s stride with Gemini 3 but said internal models match that performance while OpenAI rebuilds “muscle” lost in pre training and post training. Rejecting claims that large scale training has plateaued, he stated that “scaling is not dead” and that OpenAI is already training much stronger models. The company’s momentum is backed by new compute partnerships, including a multi billion dollar AWS deal.
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Anthropic Built Their Most Powerful AI Model Ever… Then Refused to Release It Anthropic just did something nobody in this industry has done before. They built Claude Mythos, confirmed it’s the most capable AI model ever publicly documented, and then said: “Nope, the public can’t have this one.” The benchmarks are wild. 93.9% on SWE bench Verified (Claude Opus 4.6 scored 80.8%). 97.6% on USAMO 2026 (Opus got 42.3%). But here’s the real story: Mythos found thousands of high severity vulnerabilities across every major operating system and web browser. Including a 27 year old bug in OpenBSD that nobody caught until now. Anthropic launched “Project Glasswing” instead of a public release. It’s a consortium including AWS, Apple, Cisco, CrowdStrike, Google, JPMorgan, Microsoft, NVIDIA, and 40+ other organizations using Mythos to secure critical infrastructure. This is a massive inflection point. We’ve reached a moment where an AI company looked at what they built and decided it was too capable at finding exploits to let everyone use it. The UK’s AI Safety Institute (AISI) independently evaluated the model’s cyber capabilities, which tells you how seriously governments are taking this. Whether you think this is responsible AI development or corporate gatekeeping will probably define where you stand on AI safety for the next decade. What’s your take: responsible move or unnecessary restriction?
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🚨 CODE RED AT OPENAI. The King might be dethroned. Three years ago, Google panicked. ChatGPT launched, and Google scrambled to release Bard, terrified of losing their dominance. Today, the roles have completely flipped. According to leaked internal reports and a massive discussion breaking the internet right now, Sam Altman has allegedly declared a “Code Red” at OpenAI. Here is the full breakdown of what is happening: 🛑 Everything Has Stopped An internal memo reportedly went out instructing teams to pause everything. The ads they were about to launch? Delayed. AI shopping agents? On hold. Their personal assistant “Pulse”? Indefinitely shelved. The order is clear: Drop everything and fix ChatGPT quality. 🔄 The “Uno Reverse” Card In Nov 2025, Google launched Gemini 3. It didn’t just compete; it crushed GPT-5 in benchmarks. Major players are switching—Salesforce CEO Marc Benioff reportedly ditched ChatGPT for Gemini after just 2 hours of testing. 📉 The Existential Crisis It’s not just about losing users; it’s about survival. Financials: They are projected to lose $14B by 2026. Brain Drain: Top talent like former CTO Mira Murati has left to start rival firms. The “Wall”: Co-founders and experts like Ilya Sutskever are warning that the “Age of Scaling” (just adding more power to make AI smarter) is over. We might be hitting a limit. OpenAI is scrambling to catch up to Google and Anthropic, exactly like Google scrambled to catch them in 2023. 👇 THE BIG QUESTION: Is this just a rough patch, or has OpenAI lost its crown for good? Let me know your thoughts in the comments.
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AI search company Perplexity AI has accused Amazon of using legal threats to block users from using its AI assistant, Comet, to make purchases on Amazon’s platform. In a statement, Perplexity said Amazon issued an “aggressive legal threat” demanding that Comet users be prohibited from accessing its website. Calling it “a threat to all internet users,” the company argued that “the point of technology is to make life better for people,” while “bullying” occurs when large corporations “use legal threats and intimidation to block innovation.” Comet allows users to securely log in to their Amazon accounts and use AI to search for, compare, and buy products, with all credentials stored locally. Perplexity claimed Amazon’s motive is to protect its advertising-driven business model, referencing CEO Andy Jassy’s remarks that the company’s ad performance delivered “a return on advertising spend that’s very unusual.” Jassy also said Rufus, Amazon’s own AI shopping assistant launched in August 2025, could generate more than $10 billion in additional sales annually. Perplexity maintained that Comet operates as a “user agent,” not a bot, with the same rights as any human user. “Your AI assistant must be private, personal and powerful,” the company stated, asserting that “publishers and corporations have no right to discriminate against users based on which AI they’ve chosen.” Refusing to comply with Amazon’s demand, Perplexity added, “The rise of agentic AI presents a choice. Will this technology empower users to take control of their digital lives? Or will it become another tool for corporations to manipulate and exploit?”
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OpenAI has urged the California and Delaware attorneys general to investigate Elon Musk and his associates’ “improper and anti-competitive behavior”, ahead of a trial between the two sides set to begin this month. The ChatGPT maker sent a letter to California Attorney General Rob Bonta and Delaware Attorney General Kathy Jennings, warning that Musk’s lawsuit is seeking damages of more than $100 billion from its non-profit foundation, which it said would effectively cripple the organisation. Musk sued OpenAI, its CEO Sam Altman, and others in 2024, accusing them of violating OpenAI’s founding mission as it restructures into a for-profit entity. Musk was a co-founder of OpenAI in 2015 but left in 2018 and went on to launch rival xAI with its competitor chatbot Grok. A judge in Oakland, California, ruled in January that a jury will hear the trial, which is expected to start in April. OpenAI’s chief strategy officer Jason K. said in the letter that the lawsuit could undermine the company’s efforts to ensure that artificial general intelligence benefits all of humanity. Kwon also said that Musk’s filings suggest the attorneys general’s offices “did not thoroughly investigate OpenAI’s plan to recapitalize and merely relied on promises about what OpenAI will do in the future.” OpenAI had previously said in a court filing that Musk tried to enlist Mark Zuckerberg for a consortium bid for OpenAI last year, though the Meta CEO did not come on board. xAI #OpenAI #ElonMusk #SamAltman #AILawsuit #TechNews
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OpenAI is reportedly building a phone. Sam Altman posted this weekend that it feels like a good time to seriously rethink how operating systems and user interfaces are designed. Today analyst Ming-Chi Kuo confirmed reports that OpenAI is developing its own device to deliver a true AI-first experience. This is bigger than a hardware story. Every AI assistant built on top of iOS or Android is playing by someone else’s rules. App store policies. API restrictions. Hardware limitations. Operating system constraints that were designed before agentic AI existed. To build an AI that genuinely acts as a personal agent, not just a chatbot you open and close, you need the entire stack. Hardware, software, data, and the ability to integrate seamlessly with everything a person does in a day. Apple built a $3 trillion company by controlling that stack. Google built a $2 trillion one. OpenAI is looking at both of them and asking whether the next dominant platform is one they build themselves. The previous attempts at AI hardware, Rabbit, Humane AI Pin, all failed because they lacked that integration. OpenAI’s bet is that it can do what those devices could not by owning the full experience from the chip up. Whether the device ships or not, the ambition tells you everything about where AI is headed. The interface layer is the next battleground. And the companies that control it will define how billions of people interact with technology for the next decade.
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