Pizza Vino’s TikTok causes major boom in the High Point business – WXII

A quaint pizza joint that has been operating for over 31 years in High Point has amassed quite the following recently. And no, it’s not for the pizza or other Italian food on the menu, but for the virality on social media.Get the latest news stories of interest by clicking here.The content on Pizza Vino’s TikTok has over 3 million likes with its most popular video accumulating 4.3 million views. The most viral video from the American-meets-Italian restaurant wasn’t even about the pizza – but about the place’s sweet tea.“We’ve been making these videos to put on TikTok,” manager Zachary Elsayed told WXII 12 News photojournalist Crosby Sensibaugh. “It consistently started about, I want to say, four or five months ago.”For Pizza Vino’s manager, the secret ingredient to the restaurant going viral was not necessarily about focusing solely on the food – but constantly posting content.“I started making sure that I’m posting every single day,” said Elsayed. “I knew that once I started taking the Pizza Vino content seriously, it wouldn’t take too long for it to do what it’s done.”Keep up with the latest news and weather by downloading the WXII app here.Since the business started going viral on TikTok – and trickling down the social media success pipeline through Facebook and Instagram – customers have come from all over the Southeast. Elsayed was especially surprised to see customers from Chicago who heard about Pizza Vino."Their plane landed in Greensboro at 9 a.m.," said Elsayed. "They got into the parking lot at 10 a.m. They came in and got their food, and I got to meet them. And then their flight left from Greensboro to go back to Chicago at 4."Pizza Vino is located on South Main Street in High Point.NAVIGATE: Home | Weather | Watch NOWCAST TV | Local News | National | News We Love |Hearst Television participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.source