Programmatic Advertising Associate leads fresher hiring in Delhi at 50%, Digital Marketing Executive in Mumbai at 48%: TeamLease EdTech – MediaNews4U

Mumbai: Demand for entry-level talent in digital advertising and marketing is creating opportunities for freshers as India enters the festive quarter, according to TeamLease EdTech’s Career Outlook Report, HY2 (July–December 2026).
The report identifies Programmatic Advertising Associate as the leading in-demand fresher role in Delhi, with a hiring intent of 50%, while Digital Marketing Executive leads in Mumbai at 48%. The findings highlight the demand for specialised advertising skills as employers look for candidates who can contribute to data-led marketing, campaign execution and performance measurement.
At the sector level, Marketing & Advertising recorded a fresher hiring intent of 59% in HY2 2026, compared with 62% in HY1 2026. Despite the moderation, specialised entry-level roles remain relevant to employers seeking candidates with practical knowledge of digital advertising platforms, campaign performance and audience engagement.
Programmatic Advertising Associate and Digital Marketing Executive also feature among the five leading fresher roles nationally, reflecting the continued importance of digital-first capabilities in the entry-level employment landscape.
The report highlights campaign optimisation, audience targeting, media planning, search marketing and ad performance analytics as key skills for entry-level advertising roles. These capabilities are becoming important as employers seek candidates who can apply their knowledge to campaign execution and data-driven decision-making.
Overall fresher hiring intent in India rose to 75% in HY2 2026, up from 73% in HY1 2026. The increase points to continued demand for job-ready talent across the country and the need to align education and training with changing industry requirements.
To strengthen employability, the report identifies industry-aligned certifications and applied learning as important areas of focus for freshers. Advanced Certification in Digital Marketing and Analytics is among the courses highlighted for improving employability, while Performance Marketing Analytics emerges as a relevant domain skill.
Related learning areas include digital marketing, brand management and product analytics, equipping candidates with skills across campaign measurement, data interpretation and performance-led decision-making.
Methodology
TeamLease EdTech’s Career Outlook Report, HY2 (July–December 2026) is based on responses from 1,097 companies collected between May and July 2026 across industries and cities in India. The study examines fresher hiring intent, in-demand job roles, required skills and emerging hiring trends, offering insights into employment opportunities for first-time jobseekers during the July–December 2026 period.
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