Runway’s AI Video Agent Creates and Measures Ads Across Platforms – ADWEEK

AI video-generation startup Runway is moving deeper into advertising with a new AI agent that can create ad variations and analyze performance across platforms.  Runway Ads launches today inside the company’s web app. The agent connects to a brand’s accounts on Meta, Google, and TikTok. AI development platform Lovable is the launch partner.The agent can recreate existing ads, spin out variations, localize them for other markets, and publish the human-approved versions. It then pulls the performance data back from those platforms to inform the next round of creative. “The number of surfaces that [brands] need to be across and the audience that you need to get in front of is growing exponentially,” said Jamie Umpherson, Runway’s chief creative officer.Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.Trishla is an Adweek staff reporter covering AI and tech.By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking ‘unsubscribe’ from the newsletter or from your account.Select ADWEEK as one of your favorite sources and stay up to date on our latest content.The platform is making its display and video inventory available through Amazon, Google and Yahoo’s DSPs“If you need to write in your article, ‘Yes, they are definitely, 100% pivoting away from sustainability as their core focus,’ do it so loudly that no one has to ask me about it anymore,” O’Kelley saidsource