Sumit Chawla joins Usha International as VP – Digital Marketing – MediaNews4U

Mumbai: Sumit Chawla has joined Usha International as Vice President – Digital Marketing, moving from Lenskart.com, where he served as Assistant Vice President – Marketing for over four years. Chawla announced his new appointment on his LinkedIn handle.
In his new role, Chawla will draw on his experience in digital marketing, brand strategy and integrated campaigns to support brand growth across digital and retail channels. He assumed the position in October 2026.
Chawla brings experience across the fashion, lifestyle and consumer retail sectors, having previously held marketing leadership positions at Lenskart.com, Aditya Birla Fashion and Retail, and DA MILANO Leathers.
At Lenskart, where he worked from April 2022 to October 2026, he led integrated brand campaigns across five global markets, contributing to increased brand awareness and sustained double-digit revenue growth. His responsibilities also included building and managing a 25-member team across marketing, design, production and content.
Prior to Lenskart, Chawla spent over five years at Aditya Birla Fashion and Retail as Deputy General Manager – Marketing, leading marketing initiatives for Jaypore. Between December 2016 and April 2022, he contributed to the brand’s growth from Rs 10 crore to Rs 100 crore over five years, supported by retail expansion, digital-first marketing and premium brand positioning.
During his tenure at Jaypore, Chawla also oversaw initiatives that included the launch of more than 20 stores, influencer-led campaigns, brand awareness programmes and strategic partnerships. His work extended to customer relationship management and analytics automation aimed at improving conversions.
Earlier in his career, Chawla served as Marketing Manager at DA MILANO Leathers from November 2015 to December 2016.
His appointment comes with experience in building brand visibility, scaling marketing operations and managing cross-functional teams. At Usha International, he is expected to apply this expertise to integrated marketing initiatives spanning the company’s digital and retail channels.
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