TikTok #ForYou Summit: New ad solutions to harness creativity, entertainment and performance – Newsroom | TikTok

From Tube Girl to #BookTok, TikTok has emerged as a global entertainment platform where over 1 billion people come to enjoy content that surprises, informs, educates and entertains them. Over the past four years, advertisers have proven to be core to the TikTok experience and propelled their brands into the centre of culture and entertainment by listening and being a part of the TikTok community.Coming out of this year's third annual #ForYou Summit, we are introducing new business solutions that are coming to Canada. These innovative solutions will help brands chart new territories on TikTok with a suite of Creative AI tools, Performance and Measurement solutions and enhancements to high impact Branding placements. TikTok gives brands the opportunity to be at the forefront of culture and connect with audiences that are fully engaged and sound-on, in ways they can't anywhere else. We've had the opportunity to listen, learn and build with the most creative marketers across the industry, and we're excited to embark on this next stage of our journey by continuing to innovate our advertising products to deliver the best experience to brands, creators and our entire TikTok community.“TikTok's mission since day one is to inspire creativity and bring joy. We're committed to investing in tools that enable brands to reach audiences at scale, and drive meaningful impact in creative ways," says Erinn Piller, Head of Global Business Marketing at TikTok Canada. "We're thrilled to be welcoming advertisers back to our third annual #ForYou Summit to highlight our continued commitment to building innovative solutions that enable them to participate successfully in the joy and creativity of TikTok."Return on CreativeWhen brands lean into TikTok-first content that strikes a chord and resonates with their community, it captures attention and drives engagement. Research has proven that creating TikTok-first ads boosts purchase intent by +37% and brand favourability by +38% (1) and 79% of TikTok users show a preference for brands that demonstrate a clear understanding of how to create content specifically for the platform (2).To help brands streamline and scale the creative process, we are introducing two new solutions:No matter what kind of campaign you're building, it should start with great content 🎥. Introducing TikTok One, a one-stop shop with all the resources you need to elevate your creative game. We're building for the future of creative and are excited to bring it to more brands later this year. Introducing TikTok Symphony: our new Creative AI suite that blends human imagination with AI-powered efficiency to help marketers scale content development, creativity, and productivity on TikTok.Where Entertainment and Discovery Meets PerformancePeople come to TikTok to learn new topics and discover products and trends, taking real action as a result of this experience. For example, 61% of users have made a purchase either directly on TikTok or after seeing an ad (3), 69% of Canadians on TikTok research travel locations, experiences or other activities (4), and 42% of Canadian users even research cars because of TikTok content they have seen (5).To help advertisers meet users wherever they are on their purchase journey, and turn discovery into measureable action, we are introducing new performance automation and measurement solutions:Learn more about our new Performance Innovations.Building Entertaining Brand MomentsWith a highly engaged global community on TikTok, brands have an enormous opportunity to create a memorable and entertaining experience for their communities. To help tap into the full entertainment experience and engage with their audiences, we are introducing:Check out our Branding Ad Solutions and how global brands are utilizing our tools.Fueling the TikTok Advertising EcosystemTo help brands find the right partner to fuel their TikTok campaigns, we are launching our TikTok Media Buying Certification program. This global Certification empowers digital marketers to prove and showcase their skills in TikTok advertising and strengthens the network of trusted TikTok partners for advertisers.We are continuously working to provide our partners with simplified and effective solutions so we can succeed and grow together and connect with communities. We look forward to continuing supporting businesses of all sizes create entertainment that drives impact.source