Google Allows Gmail And Photos Data For Personalised Ads In Search, Gemini – Dataconomy

Google’s updated privacy policy allows Google Search, Gemini and other services to use content from connected Gmail, Drive, Calendar, Meet and Google Photos accounts to personalise advertisements.The policy took effect on Oct. 16. Google says it will not use content from Workspace apps or Google Photos for personalised ads unless a user chooses to connect an app to services including Search or Gemini.The previous policy said Google services did not use data stored in Workspace apps and Google Photos to deliver personalised ads. The revised wording adds an exception for data held in apps a user has connected to Google services.Don’t miss out on the latest insights, trends, and analysis in the world of data, technology, and startups. Subscribe to our newsletter and get exclusive content delivered straight to your inbox.Google said Search may use summaries and excerpts from connected Workspace apps to personalise a user’s experience. Those same data points may also be used to deliver personalised ads.For example, a user who connects Google Calendar to Gemini may receive Gemini results and personalised ads based on events in the calendar, according to the policy terms.Google may also use data from connected Workspace apps and Google Photos in Discover, Maps, Shopping, Flights, Hotels, Translate and News. In Search, users must enable personalised recommendations before connecting Workspace apps, while Gemini users can manage connected apps within the Gemini app.Google said it does not directly share personally identifiable information, including names and email addresses, with advertisers unless a user asks it to do so.Removing a connected Workspace app may not automatically disable personalised ads. Users may need to turn off tailored advertising manually through My Ad Center.Featured image creditSee the best AI models, ranked by intelligence, benchmark results, speed and token price. Find the most suitable LLMs, Text-to-Image, Image Editing, Text-to-Speech, Text-to-Video and Image-to-Video  artificial intelligence model for your tasks and business. source