Optimizely targets B2B marketers with ‘murder mystery’ miniseries – Performance Marketing World

The 12-part microdrama reflects an evolving need for marketers to compete with mainstream entertainment.To continue enjoying this article, please sign in. You can register for free for limited further access.Want to access unlimited content? Start your free trial today. Email address Password Stay signed in Reset password: Click here Email: pmw.support@haymarket.comCall: 020 8267 8121Register now Start your free trialsource