When it comes to influencer marketing, authenticity matters. That's why an engaged audience is more important than a follower count, and a collaborative strategic plan works better than a simple brief. Those are just some of the trends discussed by some of th – LinkedIn

Agree & Join LinkedIn
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
10,964,091 followers
When it comes to influencer marketing, authenticity matters. That’s why an engaged audience is more important than a follower count, and a collaborative strategic plan works better than a simple brief. Those are just some of the trends discussed by some of the brightest minds in influencer marketing at a CMO Insider roundtable at Advertising Week New York. Chief correspondent Lara O’Reilly shares three of the biggest takeaways from the event.
Also read “The 14 most innovative influencer marketers of 2026”: https://bit.ly/3VrraFD
100 percent agree – social reach does not always equate to influence (especially in AI answers). Vanity metrics are fading, i think …
Very cool
To view or add a comment, sign in
10,964,091 followers
Create your free account or sign in to continue your search

or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

source